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True Religion Apparel, AŞ Message Board

  • gwconcord gwconcord Apr 15, 2010 10:22 AM Flag

    Joe's made in Mexico; China next?

    The thing that jumps out to me from reading the Joe's article in the Street today is the talk of importing goods from factories in China and Mexico. I don't follow Joe's but I question how well jeans made in Mexico or China could compete with True Religion jeans made in the US among people expecting "premium" product for premium prices over the long term.

    http://www.thestreet.com/story/10726015/2/joes-jeans-ceo-talks-to-thestreet.html

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    • Are Sevens currently made in the USA?

      From page 27 of the VF Corporation Annual Report:

      “Our 7 For All Mankind® and lucy® brands have been able to
      immediately take advantage of VF’s well-established infrastructure,
      by expanding their product categories, opening new retail stores
      and enhancing their global sourcing capabilities.”

    • peter_norths_proctologist peter_norths_proctologist Apr 15, 2010 10:51 AM Flag

      "...I question how well jeans made in Mexico or China could compete with True Religion jeans made in the US among people expecting "premium" product for premium prices over the long term."

      Fair question. All I know is that True Religion will crush any other high end jean in the Asian Market due to the authentic USA branding. I guarantee you. The rich Japs will spend their entire salary and pawn their only child to taste "real" Americana. It's kind of a perverse obsession they got going, considering what we did to them in the past.