The days to cover is still 8 days or more. The volume is below 300k shares a day now (interest is has faded) and the shares shorted are 2.36M+. And you do you think has been SELLING for the last 3 weeks? Retail investors aren't the ones knocking this down. Shorts know that funds are dumping the losers for end of the quarter window dressing. This won't bottom until they miss on earnings and allow shorts to really beat it down. There's just no upside at this level. The company has to grow AND maintain it's high prices just to stay at this level imo. What if they slash prices by 25-50% to get more people interested? Or if their "fashion" isn't working? Seriously, a hoodie for $150? This could fall hard with the high expenses from it's high end retail locations. $15-$17.50 would be a better bet imo.