I think this brand has been fading away for the past year
Plenty of reasons that a sale makes sense. Steip back and think about it. The revenues are up not fading away. Cover your short sale now.
Selling because mngt does not have ability to expand the brand.It seems clothes/jeans, cannot be forever have a price point at $200 north.......nothing on sale, limited selection of gear. This brand could rock again with right mgnt.