Do you need me to site the GAAP rules for calculating book value or can you find that for yourself. This is why no investors are EVER coming to rescue you. This is why this stock is NEVER going to $3.00
Book value is only one way to value a stock, though. You can also use comparative PEs of other companies in the same field and then do the appropriate ratio or division to get JCOFs PE to line up with theirs. Either way, The stock price can still be as low as .07 if you drop this stock's PE to 15. I put it and all those other ratios in the All the jcof DD you need thread I made
Some investors look at new companies multiple values combined with potential future growth, partly based on current growth.
IF people truly study this company, they'll find a rarity of many positives. Value-added premium products for upscale shoppers who have the disposable incomes to purchase on-going those premium products, along with international network of enthusiastic sales people.
IF anyone can find a major flaw within this company's products, services, marketing approach, revenue, profits, etc...other than current stock price...what is it that hinders furture growth; thus, future stock value appreciation?