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RiceBran Technologies Message Board

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  • kodynewland kodynewland Jul 27, 2012 11:11 AM Flag

    NutraCea Increases Capacity to More than 100,000 Tons/Year

    No Static
    That was always the strategy. Feed to Food. Matthew Butlers (Now VP at KER) animal nutrtion team was speed to market. Selling into the feed market. As Dr Randal Raub from Purina used to say "when they (horses) are eating te bottom out of the buckets, I know they love it"!! The Animal Nutrition team kept the lights on and the bills paid while we developed the human ingredient market. That stratagy worked (look at the growth from 05 through 09) great until decisions were made to build, build and then build more and when the sales could not keep up with the spending.... you know the rest of the story.

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