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Landec Corp. Message Board

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  • superforce_57 superforce_57 Nov 15, 2001 8:49 AM Flag

    pop goes the banana

    An Itellipac Banana is not just another banana. I believe LNDC could sign a deal tomorrow with one of the large banana companies if they were willing to give them a worldwide exclusive on the technology, but LNDC wants to capture as much sales as possible, and to date are unwilling to give any one company an exclusive. Instead, they are trying to get regionally exclusive deals with the companies in the continents where they are strongest. I suppose that should they be unable to do so, they would then grant an exclusive license to one company. The Apio initiative is just an interim move until they can get the deal they want.

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    • What I find troubling about LNDC is management's inability to convince/sale their seed coating and intelli-packaging technology to dominant players?? Have you noticed that LNDC has yet to effectively commercially exploit any of their innovations?? LNDC management's solution to not having customers is to go into competition with potential buyers of their products. LNDC does not have the resources or market presence to effectively compete and yet management has used this stratgey on three occasions. To date this strategy has not borne "fruit or seed." Maybe, it will be different this time. (The definition of stupidity comes to mind--Doing the same thing over and over and expecting a different result.)

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