Einhorn really doesn't know what he is talking about. Chiptole and Taco Bell do not compete for the same customers. I eat at chipotle all the time and I personally would never step foot in a Tacobell. Einhorn has no conception of nutrition. Taco bell ingredients are much more processed and artificial. The meat is way worse. All the negative emotions and hormones in their corporate meat is poisonous to the human body.
I seriously doubt that he will be short it for very long - just attempting to pick up 20 - 30 % return. He is speculating that it is priced to perfection. Buy Enstar Group, Ltd. his kind of company. (long)