I bought 3770 shares @ 40 early on the first day. Plenty of time to kill and not to sell for a loss. My bet is that they will have a huge upside surprise on their earnings next quarter to shoot-up all those nonbelievers and this stock will take off and never look back. They are still making lots of money and it's plenty of room to monetize their operations which appears that wasn't their # 1 priority as a private company. Who says that the only revenue they generating has to com from advertising adds ? Be real people !! With almost a billion users and over 10 billion money cash this company can choose any business model they want from here on . Can be a FB credit card company, FB real estate, FB online shopping giant, FB Hollywood, you name it. The sky is the limit I'm sure they are working on it and they will make a smart decision.