But heard one story, where before selling-FB short, one extremely thorough investor, even consulted his astrologer. After intense calculations, the astrologer produced this gem of a consulting advise for his client: He mentioned the phrase: "Gambler Luck $Trike Zero" where $ was added for potential payoff of the bet. Thus, the investor was further convinced to start his short position, as this added to his conviction: That the path of least resistance for the FB pps would be towards strike-zero i.e. down and it will be an extremely profitable position to establish ... like the lady-luck shining on a Las- Vegas player. And the biggest astro-secret was revealed to him in one aha moment, when he re-arranged all the letters of "Mark Elliot Zuckerberg" it yielded: "Gambler Luck Trike Zero" (with the $ sign to spare)! I was awkstruck with the investor's genius and his thorough DD. LoL!