Advertisers are terrified because they see the writing on the wall. The Yellow Pages is gone, newspaper leaving soon, unless you publish something really good, and the TV industry is also shrinking. Cable companies are freaking as are entrenced TV adverstisers because their business model is being turned upside down. Today's youth is getting used to watching tv on their pc's and advertising will have to lead. Enough of the blah, blah, blah, speak like you know something or I will cast you into the blowhole section. That's where people who speak only garbage can find something better to do with their mouths.