The holiday season is quickly approaching. From Halloween to New Year’s Day, consumers will spend billions of dollars on gifts. While shopping is not a difficult task for many Americans, Facebook (NASDAQ:FB) is seeking to make the process a bit easier.
On Thursday, the social-media giant launched a new service called Gifts. As the name suggests, it enables users to buy, give and ship real gifts to friends directly through Facebook. Gifts can be given from the birthday reminders news feed, or from a person’s timeline. The gift giving process can be completed on Facebook’s website or on Android (NASDAQ:GOOG) mobile phones, with Apple (NASDAQ:AAPL) iPhone and iPad versions rolling out soon. The service is currently offered to only a small amount of users, but will expand in the United States over the coming months.