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Facebook, Inc. (FB) Message Board

  • ccharles792 ccharles792 Oct 1, 2012 6:33 PM Flag

    BARRON'S Buy and $ 36 TARGET From Topeka Capital Markets. posted.

    BARRON'S Buy and $ 36 TARGET From Topeka Capital Markets. posted.
    Barron's September 28, 2012 7:44 P.M. EDT By:Tierman Ray
    Topeka Capital Markets’s Victor Anthony likes the ability to send a real-world present in the mail to anyone you know on Facebook.
    Gifts, writes Anthony, who rates Facebook a Buy, with a $36 target, is how Facebook can unlock some of the untapped potential for monetization of its platform:
    This is a clear step towards what we think should be a formidable e-commerce platform that is, of course, socially based. This is also supportive of our thesis of significant unrealized monetization potential on the platform. E-commerce has proven to work well on mobile devices where, unlike advertising, there are zero monetization differences with desktop.

    Sentiment: Strong Buy

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