Wall Street October 2, 2012 8:10 A.M. ETD
Facebook Could Be The Next AMAZON
Overall, Facebook has so much data on its users and their interests and preferences as well as social data that there are many possibilities. Facebook has up until now focused on e-commerce and payments through virtual goods, with social games being the large part of that. But if the company wants to focus less on games and have more general uses for people in many situations, which I think it does want, then e-commerce makes natural sense. And as a plus, e-commerce is a clear source of revenue that investors understand–unlike newfangled social or mobile ads, which investors may have trouble understanding.