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Facebook, Inc. (FB) Message Board

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  • dfcjxd3 dfcjxd3 Nov 13, 2012 12:00 PM Flag

    Facebook real subscriber counts

    Same thing. Beware of what constitutes a "user" under different contexts. There is a real disconnect between Facebook official numbers and advertisers' expectations.

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    • These companies talk about "visitors" per day. The challenge is to turn "visitor" into "customer" - click on an ad; buy something from the advertiser; or become a paying subscriber.

      I belong to FB because I use it as a research tool and read one of the blogs. So I am a visitor - perhaps several times a day.

      I probably visit Yahoo multiple times a day for stock portfolio reasons; frequently read the message boards and sometimes post. Under one single ID. I am probably counted as a visittor multiple times per day but I am a deadbeat, not a customer. That is the difference.

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