Wall Street Journal 11/16/12 Facebook Clicks on Commerce
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It is also exciting to imagine the other opportunities Facebook may have after it captures credit-card information. For instance, thousands of websites and mobile apps allow users to log in with their Facebook user name and password. What if, in addition to "logging in with Facebook," sites allowed users to "pay with Facebook?"
Making transactions easier boosts volumes. It is why Amazon is so proud of its "1-click" ordering patent. As Facebook collects more credit-card numbers, might it be able to provide a similar service to partners on its platform?
Its potential to grease the wheels of e-commerce is another reason to be excited about the shares.