Facebook's Nearby Feature is Nothing Short of Awesome
I just noticed that I got the new feature when I went to my facebook android app and went to Nearby. It is simply amazing. Great way to find places around you, based on friend recommendations, check-ins, etc. Imagine the monetizing opportunities for FB as well. The beginnings of Facebook search as well - after all, where do you find out good places to eat, etc. - from your friends - this aggregates that data without you having to ask your friends. Personal referrals for all sorts of businesses etc. are next. I'm surprised this feature hasn't gotten more press - it truly is the beginnings of what could be a mammoth business and shows facebook has a huge chance of winning the local commerce race. Couple that with all the other recent monetization trends at FB and things are looking great for FB.