Facebook is bad in Search Marketing + More Targeting + Lead Generation
Facebook loses 1.4 million active users in U.S. - The social network may be reaching a saturation point Stories You Might Like
The number of Americans using Facebook fell by nearly 1.4 million in early December, according to new data from social media monitoring company SocialBakers. While Facebook /quotes/zigman/9962609/quotes/nls/fb FB -2.93% has more than 167 million users in the U.S. and 1 billion worldwide, the recent drop in monthly active users is still akin to losing the entire population of San Antonio, Texas. “Facebook is possibly getting to a point where the less engaged part of the audience doesn’t visit every 30 days,” says SocialBakers CEO Jan Rezab.
The opposite of Facebook: Strong Increase of Unique Visitors of the flagshipsite of Local Corp in December: 22,738,205 Unique Visitors after 18,745,842 in November are very excellent (Source: Siteanalytics). That is a monthly increase of 21.3% and this is a year-over-year growth of 32.15% from 17,206,4114 MUV's in 12/2011 to 22,738,205 MUV's in 12/2012.
The reason is simple: Search Marketing + More Targeting + Lead Generation are the most important threé factors of succes in mobile local search and Local Corp is the leader in Search Marketing + More Targeting + Lead Generation.