More marketing-oriented searches point to the money-making potential of a proper Facebook search tool. "Restaurants in London my friends have been to" sounds like a golden opportunity to insert results at the top of the list -- for a fee. So far, so good. Facebook has been looking for ways to make more money, particularly on mobile devices, and Graph Search fits the bill.
But this thing will also raise an outcry from privacy advocates. More to the point, regular users will quickly find their Facebook data exploited in entirely new ways. Marketers will go crazy at first, and nobody wants to drown in advertising at every turn -- no matter how precisely personalized the marketing messages may be. Stalkers (both current ones and wannabes) just got a huge helping hand.
Sure, you can lock down your information sharing, but studies show that most people never change software settings of any kind. Microsoft gives users a plethora of adjustable controls in its market-defining Office suite, but 95% of users never change a single setting. They do, however, walk away from creepy or inconvenient services in droves. That exodus will be the beginning of the end of the Facebook fad.
This search tool raises more questions than it answers.