FACE BOOK IS GOING TO DO ONE OF TWO THINGS 1) DIE 2) HAVE THEIR LUNCH EATEN
Facebook is either going to fade out of use within the next three years or it will have some other huge competitor competing for the same "users" and the competitor will do it better with less invasion of privacy.
Truth is, the only appealing thing about facebook is that you can network with people you want to.
An ugly byproduct of that is that you eliminate a lot of your privacy while doing that.
As soon as people realize that they can just network without reducing their privacy, facebook will die.
Just like everyone thought blackberry, AOL, blackberry, iPhone wouldn't be bumped off the top of the heap, the same way here some people think facebook is the only one on top forever. Face reality. Facebook doesn't have anything if at all proprietary. At least blackeberry had security. At least iPhone had a better way of doing things etc.
facebook had an interesting name and made the first few million users (myself included) to take a look at what this "face" "book" thing was. And you could find old friends from elementary school and new friends from work etc...but what is proprietary here? graph search? Graph search is almost funny...if it wasn't so sad.
The model for facebook is this.
You use it and they share the info with entities that want to make money.
What's in it for you? Networking? That's not proprietary.
The only thing they have is volume of users. The only reason myspace didn't develop into the volume of facebook is myspace took a little bit of technical nohow to maximize it and it didn't have as catchy o an interesting a name.
In my opinion, facebook is the AOL of networking.
They had it all and they will lose it.
Within three years.
Why three years?
First, three years is almost an eternity in this space(cyberspace, technology and the internet) look at iPhone with android slowly eating its lunch worldwide.
Second, competition is heating up http://www.wired.co.uk/news/archive/2012-12/07/google-plus-grows