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Facebook, Inc. (FB) Message Board

  • glass_haf_full glass_haf_full Jan 24, 2013 11:10 AM Flag

    Positive article about FB ads

    Link: Facebook Ad Partner AdRoll Boasts 700 Clients on FB Exchange, Says Revenue Tripled
    "AdRoll, a firm that serves ads based on websites you’ve visited in the past, says it’s poised to pull in more than $50 million revenue for 2012 and that ads it places on Facebook (NASDAQ:FB) perform two to three times better than regular ads on the social network. The numbers, if accurate, may provide more grist to the chatter over what Facebook’s ad income will look like when earnings are announced on January 30.

    "AdRoll has been flagged as the fastest growing ad company in America and is also one of eight companies that Facebook tapped this summer to sell ads on the site based on users’ web surfing habits — before then, Facebook sold ads based only on user demographics and on social activities such as 'Likes.'"

    Sentiment: Strong Buy

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