Does this make you want to buy or just watch 13% jump AH ?
Mobile ad monetization may be starting to swing upward for the industry as a whole, as Google (GOOG) showed in its results earlier this month. If that is indeed the case, there could be a huge upside surprise in mobile revenue, said J.P. Morgan analyst Doug Anmuth.
“We believe Facebook continued to ramp Mobile News Feed inventory in 4Q on a global basis and our checks suggest positive advertiser feedback for News Feed ads across click-through rates (CTRs) and ROI,” Anmuth mentioned in a note. He believes that revenue from the mobile news feed compared to desktop news feed rose to 5-1 in the fourth quarter, up from 3-1 in the third quarter, as Facebook pushes better quality ads towards mobile.