Execution plan ? What execution plan ?
Zuckerberg has explicitly stated that the company has a "social mission" and that "profits aren't a priority"
Do you want to be a shareholder in a company where profits aren't a priority ?
There is no plan. Zuckerberg and insiders cashed in at inflated prices and now they are playing some games with the "social mission", while suckers are holding onto this sinking overbloated stock.