Zuk need to buy those outstanding shares, there's too much out there being shorted. He needs to pay attention to the price of the stock sometimes to satisfy long term investors. He does not care to much of
the stock price because he has plenty shares and he can do whatever he wants.
I would be very happy at $32 which is quite achievable if the company would just do even the most minimal basic supportive procedures for the stock. They don't, so $30 seems to be the short term goal.