"At the heart of Facebook’s business is to hold the attention of its one billion users worldwide. That means keeping them entertained and on the site as frequently as possible. "
"It seems to be losing this battle somewhat with its youngest users. Teenagers are increasingly turning to other services, including Instagram, which Facebook now owns, so much so that David A. Ebersman, the company’s chief financial officer, said last week in a conference sponsored by Morgan Stanley that Facebook considered the photo-sharing site a competitor. "
"Instagram is not its only worry. Americans are increasingly turning to Pinterest to share shopping desires with their friends; Tumblr is a popular forum for self-expression, and Twitter continues to grow as a platform for news and entertainment. "
"Earlier this year came worrying news that 61 percent of users had taken a sabbatical from the social network, sometimes for months at a time; boredom was one of the reasons cited in the survey by the Pew Research Center. Even worse, 20 percent had deactivated their account entirely. "