Take a look at the last week in Dec to the last week in Jan. FB went up almost 30% from 25-32. It is now almost back to that level again, having given back its gains. Ask yourself, whats changed with the company since then?
Consistency in desktop and mobile interface
Plans to add #Hashtag support
Lookalike Audience (new ad targeting feature)
You can't say FB isn't trying to maximize profits!!! (and please don't bring up the COO writing a book. Do you know how many execs have written books before?)
From a technical perspective,
RSI = 34
200MA (25.50ish) seems to be support
down 10% over last week
at trend line support level
next trend line top (resistance) is 27.5 (3 days?)
It may go to 20 before it goes to 38, but think we have enough fuel to push it back to 27.5, possibly in the 28's in the coming days. Again, very hard to read. Good luck folks.