FB's better ads make NEWS! FXWVOOK Dramatically improves its Ad Business
Facebook Dramatically Improves Its Ad Business
As Facebook (NASDAQ: FB ) ads evolve, the company continues to improve both its ad-targeting capabilities and its ad quality. This has been especially true in the last few months. Two changes in particular should pay off handsomely for Facebook.
More like Google
Until April, Facebook could only provide ad-targeting based on users' expressed interests on Facebook. This gave Google, who has loads of data on users' web-browsing habits, a significant upper hand. Their value proposition to prospective ad clients was distinctly more appealing than Facebook's. Yet with Facebook's April launch of partner categories, the company can now provide increasingly sophisticated ad targeting.
Nerp. No good. When people realize that the targeted/otherwise improved ads are SO good that (the VICTIMS/Users) are wasting more of their MONEY and time with the JUNK that those ads are purveying--well, people will qickly begin to make an EVEN GREATER effort NOT TO NOTICE them at all--sorta like whats going on now. Here I am texting on this YaHoo! MB. And I have NO IDEA who the companies are that have ads on this page. No idea. I'll guess maybe Ameritrade. I'm already a customer and so I sometimes notice that single ad.