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Facebook, Inc. (FB) Message Board

  • ivaderperswader ivaderperswader Jun 26, 2013 7:54 PM Flag

    Facebook Inc (FB): Yes, Instagram Has Massive Potential!

    Facebook Inc (FB): Yes, Instagram Has Massive Potential!
    By THE MOTLEY FOOL in News
    Published: June 25, 2013 at 3:49 pm

    Facebook Inc (FB)One of the most under-appreciated assets of Facebook Inc (NASDAQ:FB) is clearly its photo-sharing app, Instagram. The market has not been giving Facebook any credit for owning one of the most valuable properties in the social media space. Instagram has seen explosive growth in its user base from April 2012, when Facebook Inc (NASDAQ:FB) acquired it for $1 billion. The increasingly popular Instagram now has more than 130 million users, and is expected to start monetizing this installed user base with ads on photos and videos.

    Immense growth potential

    Facebook's CEO made a fantastic acquisition right before its IPO in the form of Instagram. At the time of purchase, Instagram had roughly 27 million users, and fast forward to June 2013, Instagram now has more than 130 million users. Instagram has not only aided in delivering a better user experience on mobile, but also ramped up user engagement on mobile.

    Instagram's user community is very vibrant and robust. The user engagement on Instagram has reached staggering levels. Its rapidly growing user-base now gives out more than 1 billion likes each day on the platform. And the users are diving in and using various photographic filters to make pictures look good, the end result is that - more than 16 billion photos have been uploaded on Instagram.

    With the rapid shift from desktop computers to mobile, the number of potential Instagram users can easily multiply from current levels in a couple of years as more and more mobile devices are activated across the globe.

    Video sharing and monetization potential

    Facebook Inc (NASDAQ:FB) recently introduced the ability for users to share videos on Instagram. The videos would be only 16 seconds long and seems like an improvement on Twitter's Vine service, which allows users to share videos for onl

    Sentiment: Strong Buy

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    • That's why they call themselves fools.

      The fools failed to mention details on instagram monitization just like facebook when they announced it. The big clue is from Systrom who said no immediate plans to offer advertising with the new video-sharing feature.

 
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