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  • dariodbest dariodbest Jul 1, 2013 9:27 AM Flag


    Distribution and building credability with retailers is a huge part of the picture. Skullcandy paid $18m for its European distributor a couple years ago. The new packaging looks sharp. Consolidation on retailer shelves is happening. In-house audio technology is being taken seriously and is at a peak based on consumer feedback. Offices are being consolidated and the weak links are being flushed out starting with the CEO and his key officers. The brand continues to have strong recognition (Astro is also hotter than ever) and the company is awfully quiet about everything. More than earnings, I want to see if the hedge funds increased their positions during the quarter. The company was unsellable with Andrus at the helm and 2 offices with all these executives that did nothing. Clearly a turnaround is underway and the street can recognize this because they didn't punish the stock when these executives left as they would have normally. A catalyst will come, everybody needs to be patient

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