Evercore Raises FB to $60. Saying FB Has SiIGNIFICANT Upside From Here.
Fly On The Wall 10/15/13
October 15, 2013
08:47 EDT FB Facebook price target raised to $60 from $45 at Evercore
Evercore said Facebook's roll out of customizable audience tools and data management provider partnerships is enabling offline marketers to re-target online, creating additional pricing strength and expanding Facebook's addressable opportunity into offline commerce. The firm said ARPU upside potential remains significant and reiterates its Overweight rating.