Advertising ROI Soars at Facebook. Should Google Investors Worry?
By Daniel Sparks | More Articles | Save For Later
Facebook's stunning ROI
The latest stats from Nanigans are a big win for Facebook, giving advertisers more reasons to shift ad budgets toward Facebook. Consider some of these items:
Retailer click-through rates on Facebook are up 3.75 times in the first nine months of 2013 from the same period last year.
Return on investment -- or ROI -- for the same period is up 152% from the year-ago period.
Facebook Exchange ads in the newsf eed are getting click-through rates 28 times higher than right-hand-side ads.
No wonder Facebook's ad revenue is soaring.
Facebook's growing share of mobile ad revenue is certainly something Google investors should keep tabs on, especially considering reports of impressive retailer ROI like this one from Nanigans.
Nanigans is a joke. CTR (.14 to .2 bwahaha) are meaningless (click fraud is up to 40%) besides can't comp to yoy since base year was bustedbrokeanddiscusted which is why FB traded as low as 17.55 so you have to look q/q as stated. It's ROI that counts only problem is they are using same comp. to a bustedbrokeanddiscusted yoy. Also a credible source provides the actual data so you don't have to rely on headlines. I challenge anyone here to provide the actual data and assumptions used by Nanigans also lets see the q/q data. A lot of what was written was old data. For FB to succeed it will have to take share from Goog (not happening). Also stiffer competition coming in apple Iad etc. which is why FB will never be the next GOOG. There is only so much ad dollars suckas. Likes are a joke. CTR is a joke. Only thing that counts is ROI or Conversions excluding likes and comments - that would be incremental sales as a result of the Ad campaign in said study. Variables hard to control in any study. Suggest they use modulation ACon ACoff ACon ACoff and compare incremental sales if they want to prove the ROI which they can't..
Are you listening Slider? ROI souring, so enough of your lies. I hope everybody here makes money. Nobody knows for sure what's going to happen. IMHO I believe,with a lot of good news recently,momentum,S&P 500 earnings, FB will be huge. I believe this company has come a long way since the IPO and will continue to surprise people. I don't like hearing people posting information they know to be wrong. I'm mostly speaking to Slider. I hope you make money and I really don't care how you do it Just stop with the bulschiet. Good Luck All