The Huffington Post | By Bianca Bosker | Posted: 10/23/13 EDT | Updated: 10/23/13 EDT
Facebook's Rapidly Declining Popularity With Teens In 1 Chart
“I got mine [Facebook account] around sixth grade. And I was really obsessed with it for a while. Then towards eighth grade, I kind of just -- once you get into Twitter, if you make a Twitter and an Instagram, then you'll just kind of forget about Facebook, is what I did.”
- Female, age 14, from the Pew Research Center's 2013 Teens, Social Media and Privacy report
For the first time since the launch of Piper Jaffray's semi-annual report on the habits of American teens, Facebook lost its spot as the most important social network among teenagers.
Facebook's popularity among teen users has been on a steady slide, with many complaining that its size, privacy risks and tendency to incite drama has made it a "social burden." Just 23 percent of teens now deem Facebook the most important site, down from 42 percent from a year ago, according to Piper Jaffray's survey. Facebook is tied with Instagram -- a social network a third its age, with a tenth as many users -- as the second most important social media service among teens. Twitter came out as number one.
The survey, which polled 8,650 teens, looks bad for Facebook, but it's not all good news for Twitter: Its popularity among teens has actually dropped 4 percent since the spring. And while Facebook might be less likeable to teens, there's evidence they're still using it more than any other social network. A quarter of teen social media users are on Twitter, 94 percent have Facebook profiles and 11 percent have Instagram accounts, according to Pew's 2013 report. Also, remember, Facebook owns Instagram.
The real winners of the Piper Jaffray survey are a bit harder to tease out. Certainly Instagram can celebrate -- the percentage of teens who consider it the top social site has nearly doubled in a year. The big growth of the "other" category suggests service
As the number of FB user decline, decline of advertisers will follow. The objectively observed decline of Facebook teenage users are alarming in terms of future advertising income from Facebook. The survey speaks for itself. Alarming decline.
Couple teens didn't like FB for some of their own reason while hundreds of thousands more are joining. What a big deal. My friends' teens 2 years ago quit FB but now they used it again when they transfered to college. FB 1.5 billions users shouldn't feel a dent when couple girls stop using it. They will use it again when they pass the bullied period from their friends.
The investigation shows that Facebook had 42% of teen users in fall 2012. In fall 2013 that number had drooped to 23%. If this decline rate continues, Facebook is history 2 -3 years from now, as also predicted by several social media web experts.
Facebook is best short since Enron.
Yes they bought Instagram, but the marginal increase of Instagram use in the same period is insignificant since FB + instagram users combined revealed a double digit percentage decline from fall 2012 to fall 2013.
Look up the detailed Pew Research Center's 2013 Teens, Social Media and Privacy report.
The survey, which polled 8,650 teens, looks devastating for Facebook.