strength of facebook is how it helps people stay connected who are separated by distance. Young teens have no need for this. But wait until they move away to college. Furthermore, wait until they graduate from college. Then they'll be on FB.
They are going to INSTAGRAM which is owned by FACEBOOK...LOL
Sentiment: Strong Buy
Moron, they don't hit or buy ads on Facebook. They bring nothing to the bottom line. When they get older and have kids, they will join all the other mothers posting everyday.