Facebook has sent unprecedented levels of traffic to publishers across the internet in recent months, a dramatic and unexpected increase affecting a large range of sites serving a wide variety of content.
According to data from the BuzzFeed Network — a collection of sites including more than 200 publishers such as The Huffington Post, TMZ, The Onion, and Slate, with more than 300 million users each month — traffic from Facebook referrals to partner network sites are up 69% from August to October of this year. The spike began in August, when the network received more than 100 million referrals for the first time. In October, the network received 151 million referrals for the month.
But what about the 13 year olds whose parents are doing a better job of keeping them off social until they are old enough / responsible enough to handle it? How is FB sending sooo much traffic to advertisers without 100% usage by penniless 13 year olds? LOL