While there's a number of posts that are plain pumps, extolling BRVO's penny virtues, most of the posts I see here are substantive discussions of issues that will materially affect CCE going forward, and these are mostly responses to posts made by CCE regulars.
CCE has decided that this is an opportunity to stay in the edu market. If BRVO works, CCE or KO will likely buy the company.
That's a profound effect on the business, more so than the latest Coke flavor to come and go. Seems a topic worth discussion.