I couldn't agree more, but I have to point out that CCE's real downfall is that they do all kinds of analysis, they break things down 100 different ways, and hold numerous catered meetings to discuss the possible changes that could be made, but they miss the most basic concepts. They are so used to 'pushing' their products to the market and looking down their noses at 'the little guys' (consumers and employees) that they have completely lost touch with reality. They are mad at their customers for not 'realizing' what great products they have, and they are mad at their employees for not realizing how lucky they are to be working for such smart people. Because they are mad, they fail to listen to anything the employees or cunsumers tell them, figuring that they know what is best for 'the little guys'. Hello!! IT ISN'T WORKING!!