Thu, Apr 17, 2014, 6:20 PM EDT - U.S. Markets closed

Recent

% | $
Quotes you view appear here for quick access.

Coca-Cola Enterprises Inc. Message Board

  • newcce newcce Oct 10, 2008 6:17 PM Flag

    Monster

    Any thoughts on the recent KO/CCE/HANS deal? Can it turn this sinking ship around?

    SortNewest  |  Oldest  |  Most Replied Expand all replies
    • cce supply chain does not get it they have broken this dept up by moving sutter out killing oe with jones moving on and trying unsuccessfully to have old production guys and newbees who dont have a clue about the customer side of the business lead the bu so when jb and sc say jump i mean cut drivers and merchandisers they just act like a baseball bobble head in the past 5 years we have gone from 250 skus to almost 500 and even though volume is down these new articles are more time consuming to merchandise they just dont get it tomorrow earnings release will be a train wreck

    • True but there has to be some accountability there. If there #1 goal is to cut hours that is fine but the #1 goal that they all forget about is the job that the distribution team does. If they are not getting the job done in the appropriate amount of hours then they are in essence failing at their job. Even if you come in under budget hours or your CPH is high enough.
      If a job is worth doing then they should be done correctly. This should not be a half completed job just because they need to cut the hours.

      Hey Mr Merchandising Manager. a half ass job does not constitute a job well done in under MERlot or not MERlot. If it is half assed then it is not done properly.

      I know that probably sounds like I am running in circles.

    • Re. the below, CCE has to service a much higher debt/rev$ than PBG. Productivity doesn't make up the difference.
      ~~~
      Re: Monster 18-Oct-08 05:25 pm

      Before we think about increasing price per case again, let's take a look at what our items are selling for to the consumer right now.

      This week's sale at the #1 grocery chain in my area:
      Coca-Cola - 3/12pk cans for $10.98
      Pepsi - 3/12pk cans for $10.00; 24pks at $6.99, buy 2 get 1 24pk FREE

      Another major grocery chain:
      Coca-Cola - 2/20pk cans for $10.98
      Pepsi - 2/24pk cans for $10.00
      7-up - 3/12pk cans for $9.00

      Looks like we sucked a big one there.

      How loyal are our own employees when they see deals like that in this economy, not to mention the average consumer? It's painful to walk down the beverage aisle these days.

    • And what about Coke 2L for $1.79 vs Pepsi 3 2Ls for $5.00? I'm addicted to Diet Coke but at these prices, I'm cutting back. After gas increases and essential grocery increases, I'm drinking alot less. My guess is others are doing the same.

    • Before we think about increasing price per case again, let's take a look at what our items are selling for to the consumer right now.

      This week's sale at the #1 grocery chain in my area:
      Coca-Cola - 3/12pk cans for $10.98
      Pepsi - 3/12pk cans for $10.00; 24pks at $6.99, buy 2 get 1 24pk FREE

      Another major grocery chain:
      Coca-Cola - 2/20pk cans for $10.98
      Pepsi - 2/24pk cans for $10.00
      7-up - 3/12pk cans for $9.00

      Looks like we sucked a big one there.

      How loyal are our own employees when they see deals like that in this economy, not to mention the average consumer? It's painful to walk down the beverage aisle these days.

    • The imbalance for new brands comes when resources are applied disproportionate to the value provided. If a new item represents 5% of sales and more than 10% of sales growth as gross margin, what share of resources should be applied to sustain the growth of the product line in comparison to remainder of the portfolio ? Too many people at CCE are ignoring the cash cow and chasing the miniscule value...why, becuase they want to look like heroes. They are so desperate to have a win on their corporate resume, they want to show the world what they did while Rome burned.

      CCE could add $0.05 (well below 1%) to the case cost of CSD and generate 10 times more value than all the sparkling energy drinks combined total value.

      KO no more adds value to Monster than pixie dust adds value to Dasani. Look at Aquafina marketing cost to bottler vs CCE ingredients cost which is not even exclusive. Nestle has an almost identical product....at lower cost.

    • "Now you go to a meeting they all come in drinking Gold Peak, Full Throttle, Rockstar, Dasani, Dasani Plus - No just kidding on that one- and some die hard Coke drinkers."

      Could you take a picture and post it of the people drinking Gold Peak or Full Throttle. Especailly the Gold Peak, jesus that brand is a joke. I just don't believe you. Atleast our people are still drinking our brand. I still can't get over the North America rep I was with for day. The dude had a freshly emptied Mountain Dew : Code Red in his cup holder. "Market research" he attributed it to.

    • I totally agree with you. I personally think CCE is setup to be a tax shelter for the KO parent. They get all of the money and glory and leave CCE holding the bill.

    • mwmtenn, you have a good argument, but you fail to see the fundamental error in execution. CCE has the muscle and value added re. Monster. CCE allowed another company, who offers absolutely no value added, KO, to horn in on its margin.

      If KO can't develop brands, why is CCE giving it margin for a brand another company is getting paid for? By giving this margin to KO, CCE will either starve itself, thereby losing strength, or the brand will fail. In all business transactions, one has to pay for value. There is no value for KO involvement in a brand developed by another company. Let KO buy the company before CCE gives KO a royalty!

    • When was the last time you had a meeting at your sales center? If you have not paid attention to the diversity of your sales force then you will not know what taking on this brand means to CCE. Used to be when you walked into a meeting everyone was drinking Coke, Diet Coke, Sprite. Now you go to a meeting they all come in drinking Gold Peak, Full Throttle, Rockstar, Dasani, Dasani Plus - No just kidding on that one- and some die hard Coke drinkers.
      The market is changing and the taste and choices are changing with it. Gone are the days of the BIG RED truck carrying Coke. We have offer more to the market and be more to the consumer than ever before.
      If we are not doing everything we can to be as profitable to the retailers as we can then we are just giving the business to our competitor. It is bad enough that they have the upper hand with the "power of one" Frito Lay.
      We cannot and will not allow them to corner the market on anything that we have a chance to snatch up or obtain distribution rights to. We missed the chance several times in the past with several brands that we could have had to stay market dominant.
      We have to stay ahead of the curve and be as diversified as possible to nickle and dime the consumer.
      This is the only way to achieve a #1 or strong #2 in every category that we operate in. We still have a long way to go in the tea market and I feel that we need to make some more innovative strides in this area.
      Remember if you are not growing, learning and evolving you are just waiting to die. CCE/Coke will be around long after we are all gone because of this. They will always be an evolving company meeting the market with a innovative twist that we are not ready for. You have to embrace the change to be and stay on top.

    • View More Messages
 
CCE
45.19+0.34(+0.76%)Apr 17 4:03 PMEDT

Trending Tickers

i
Trending Tickers features significant U.S. stocks showing the most dramatic increase in user interest in Yahoo Finance in the previous hour over historic norms. The list is limited to those equities which trade at least 100,000 shares on an average day and have a market cap of more than $300 million.