As a long-term employee, I have a close view of
the workings of CCE. Management can talk all they
want to about safety and non-discrimination, but the
truth is that when product needs to be produced,go
somewhere, or be set up, safety is the fartherest thing on
their minds. Blantant discrimination occurs with the
tacit approval of Houston management and threats of
firing are a standard tool to control employees. Have I
registered my concerns with management? Yes, and was
threatened with termination. The Coca-Cola Company was
always a very good career choice and I wish it was
today. With the current attitude, all I want is to reach
my retirement age intact.
People had the same idea with AOL. They bought at
150 looking for a move back to 165. They bought at
135 looking for the bounce to 150. They bought at 118
looking for 131. Today it closed at 99. Buying the dips
in a down market will get you broke. The next big
move for both KO and CCE is down. The only thing
holding them up is high short interest. The truth about
CCE is that their wagon is $13 BILLION in debt and
inextricably hitched to a tired, outdated product that's
getting increasingly passed on in the marketplace both
domestically and internationally. Despite management's efforts
to mislead investors with references to increasing
cash flow- earnings before interest,taxes,
depreciation and amortization- the fact is the company is
awash in red ink. The interest only payments on their
debt are now approaching $900,000,000 annually. A
substantial amount of stock used for last year's bottling
acquisitions is scheduled to come on the market around July 1.
Look for this junk to trade in the low 20's, maybe
high teens by fall.
I also have ridden the wave of CCE's ups and
This is the first time it's costing me money.
Maybe some of you were right. Maybe CCE can go higher
this year. Any one still working for CCE that can give
us some insight into how the business is going?
On another note: I ran a 5M road race this week at
which CCE was a sponsor. Ran into an old pal of mine.
He informed me that Terry Marks (VP of NE DIV) was
promoted to Atlanta. He was not a people person...only a
numbers guy..nice enough though. He also said that the
new guy coming has people skills and they are hoping
things get better in the NE division. I hope so for
their sakes and for the business. He also said they
finally realize that they don't have the relationships in
the marketplace that they used to due to the constant
revolving door and that they are going to try to retain
some of the talent that has slipped out the door. He
said that too many have left and that some of those
that have stayed aren't worth their weight in sand.
I've been riding this up and down between
and $36 and making money both ways. This
costing me mega $$$$$ because I'm
waiting for CCEs
return back to $30 as I
shorted. Maybe its topped
and will start
back down this week. Probably it's
yearly high in the $37s.
hit $40 in the next couple of years.
like Coca-Cola products.
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