See the various news today? Pacther upped his PT's on ATVI to $16 from $13.75, THQ to $9 from $5.50, and Ubi to E21 from E16.50. It almost goes without saying that ATVI's insider selling wasn't mentioned.
Also it seems that Emelianenko, Sylvia and Couture and linked to the EA MMA game. That would be like Pro Evo soccer having only a few licenses compared to FIFA. If the game is better it can still compete although it's an uphill battle. Since the UFC game is so damn good to begin with (I'm still playing it, on my third career run now), it'll be a very steep hill.