>>The 2K series has always been the best, but I think 2K need to step up in advertising and promotion. Putting kobe in the front is a great move.<<
It should be a banner year for the game. Kobe on the front, $5 mini-game DLC a month before the game's release, a $99 special edition, etc. This game will probably be their biggest game of the fall. The GTA add-on disc will do well but it is only $40 and it is only available on the xbox 360.
Of course I'd love to see Borderlands surprise us.
I just hope NHL 2K10 breaks even. Perhaps they'll come up with some kind of new advance in that game. There is no way they'll beat EA's NHL game but I hope they can at least reduce the gap a bit. I like NHL 2Kn's faster gameplay.