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Take-Two Interactive Software Inc. Message Board

  • ttw012 ttw012 Mar 21, 2013 12:12 PM Flag

    Bioshock Infinite's budget

    The New York Times is quoting an unnamed analyst who guesses the budget for BI to be "upward of $100 million, not including marketing expenses, which could add another $100 million."

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    • Ken Levine just tweeted that the NYT article is wrong. here's his tweet -
      "200 million for Infinite? Did someone send some checks to the wrong address?"

      • 1 Reply to ttw012
      • Thx... That's good to know... at $200M, BI would have to sell 5M units at around $40 bucks each to break even... But I think a more reasonable breakeven for BI is between 3M-4M units (so total expenses $120M - $160M), but it is good to have his confirmation that the game is not outrageously expensive. Hopefully, the good reviews will help the game crossover & spur the title to reach 5M+...

    • Guys... this was my point about BI many moons ago... All the debate about sales is well & good... but the truth is that this was a massively expensive game with many starts & stops... I mean it previewed in 2011, but it is coming out nearly a full 2 years later... AS much as BI sales will be nice, the truth is the impact on the bottom line won't be felt in a significant way unless the game is an absolute blockbuster... As for $100 million in marketing, I wouldn't be surprised. BI is all over the place in NYC - I haven't seen this much since Max Payne (definitely beyond Boarderlands 2 leve) . TTWO has a large investment that they need to recoup, so the marketing budget is probably as skyhigh as Columbia...

    • Marketing expenses will NOT add $100M. C'mon, there has been little marketing for the game. Maybe $25M worth.

      • 2 Replies to telsarowe
      • I would almost question the 25 million number. Besides a few commercials late night on cable and a few print and internet ads, I just don't see anything close to that kind of money being thrown around to promote this. I actually think they're trying to go more grassroots with this by having IGN hype this up before release and getting momentum that way.

      • I agree completely, there is no way in hell they spent 100 million on marketing. I think 25-35 million is a realistic number . I'd like to add that the New York Times also claimed there were WMDs in Iraq, and I do not trust the accuracy of their reporting.

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