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Take-Two Interactive Software Inc. Message Board

  • homersby homersby Mar 28, 2013 2:35 PM Flag

    BI costs

    It does not appear that the $200m number being tossed around is hurting us, but someone really needs to get out in front of this and make it very clear that it is not true. The MF article on WWF flat out state that TTWO spent $200m on BI. Didn't say rumor or esimate. Levine somewhat debunked this number via Tweet but that's not good enough IMO. I would hope they didn't even spend 100m all in, but maybe they did. Absolutely no way on Earth they spent $200m. If they did, I would absolutely own puts until closer to GTA. They really need to speak up on this IMO.

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    • The $200 Million is a double-edged sword. It makes the game sound impressive so it may help sales so it is good. But it makes TTWO sound fiscally irresponsible so no profit. I'd rather have the bogus number out there to help sales . . . the real number will be reflected in the earnings report.

    • Agree completely, TTWO needs to get in front of this to make sure it doesn't take hold. There's just no way that BI's costs were 200 mil. I think part of the reason it hasn't hurt us is because it's so obviously bogus and the Street realizes that as well.

    • I agree homer! Maybe they will do this with some sort of release on initial sales of BI? Or maybe they let the stock price drop while there are some who believe it and buy back some shares? Also....I was kind of curious why we didn't get any upward movement with Cohen being on the bandwagon now?? Or was this already known before today?

      • 2 Replies to twochiefdukee
      • The Big SAC has been in the stock for a while. Its old news. I'm glad he still seems to have his position. He's very shady and I wouldn't be surprised if no one really cares. It's more important that Icahn is a shareholder, even though he was paid in board seats not to publicly chastise Zelnick.

      • Cohen is a funny headline. He gets fined 616m for insider trading, SEC is circling him by picking off his people one by one, he buys a painting for 155m and a house in the Hamptons for 60m, was apparently here for the EA takeover attempt (nice timing) and now he is back. One might suspect he knows something, or maybe somehow he is more trouble than he is worth to us and somehow we get tangled up in a crazy mess. Who knows? I was expecting a little upside on the news myself.

 
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