uhm its working out for them then. we've had numerous upgrades and stock did not move at all, one downgrade and we are down 5% out of the gate. shorts may have something here, slightest bit of bad news and stock collapses, tons of good news and nothing happens.
Depending on the short interest... the price drop could be based purely on short sellers... not longs selling out. Therefore, as long as you hold and wait for the shorts to cover, you haven't lost anything. Where do I check the short interest on yahoo?
At this point, Zelnick should have the company start buying back its stock hand over fist. But since Zelnick is as useless as breasts on a bull, I'm sure nothing is being done. I guess what's happening today is his way of "enhancing shareholder value".