All the gurus say buy dividend stocks, but at what price. The price may be to your pocket book. Buy this stock today and get 3.2% Divd, but the market wants to buy it at a 4% Divd. So Water Lily what happens to the price of the stock. It is driven down. A 4% divd translates to a $13.25 purchase price. Happy Days. The desire for a 4% dividend caps the price from going up to high, but the gurus draw people into the web saying you have to buy dividend stocks. So what to do what to do. Where is Plato when you need him????? Buy at whatever price you like an be happy.