Revelation! Man of Steel already profitable! Superhero movies have ZERO risk! All Profit!
Man of Steel has already made a profit off of licensing alone! 170 million and ticking higher by the second!
Warner Bros. has booked a whopping 98 promotional partners worldwide — so far — that are providing about $170 million in support (on top of paid ads) for Man of Steel. That’s even more than The Dark Knight Rises’ $150 million in third-party promos last summer. In addition to those already on board, Warners sources say even more international partners are expected before the movie takes flight June 14 in the U.S. and elsewhere this summer.
Throw in merchandising, exploding international movie theaters, video games, and television, these DC comics superheros are the most undervalued assets in the UNIVERSE!