It takes money to make money! They have done their homework.
That said they have no $ to speak of and having done their homework why did they not choose a climate more suitible such as florida or Mexico which would not subject crops to possibly missing one harvest per year due to freezing and or costing alot more for greenhouses and or propane heated misters. Also they plan on expanding growing via leasing and having other farmers grow for them. Where is the $ going to come from to lease all the irrigated farm land to become the largest supplier of Stevia and why would farmers not grow it themselves and take it to market without STVF as a middleman. Anyone can say anything on a website or email mailer but does it make sense and can they actually execute. Right now they have 10 ac that has no stevia growing as of yet and only $16K in cash according yahoo key statistics to build all the facilities they propose which is far cry from the 10's of millions it will cost to become largest supplier. Perhaps they will sell shares as STEV did to raise cash which is never good for share price due to dilution. I looked up the share price for the other publicly traded companies the recent addition to managment team ran and based on those PPS / balance sheets I am not impressed and unconvinced they can turn STVF into a profitible company. STEV has been at it awhile longer and still no revenues there either with similar questionable business model and no cash with only an option to buy $20 mil worth of shares from some fund group which is usually not good for shareholders. If Stevia is the bountiful crop they claim then whats to stop big well funded companies such as Archer Midland Daniels etc from beating STEV and STVF to the punch.