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Stevia First Corporation Message Board

  • tradnfrank tradnfrank Sep 26, 2012 3:14 PM Flag

    Anybody read the article on Market Playground today??

    It's good!

    Sentiment: Strong Buy

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    • I did. And yes it is.

      I wanted to highlight a section from it because it is very indicative of the trend in the sweetener space and bodes VERY well for stevia first---

      Sales of the artificial sweetener Splenda, the leading player in the US retail tabletop sugar substitute market, fell from a 61% share in 2007 to 45.5% in 2010; Equal dropped from 12.4% of the market in 2007 to 6.5% in 2010, and Sweet N’ Low fell from 13.2% in 2007 to 11% in 2010. As the artificial sweetener market trended downward, the market for natural sweeteners, such as stevia, has risen. Coca-Cola partnered with Cargill Inc. to produce a stevia product, Truvia, which saw sales jump 73.7% between 2009 and 2010 and has passed Sweet ‘N Low as the nation’s number two sugar substitute.

      Sentiment: Strong Buy

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