Oh yea, no doubt in my mind that they are getting into this at the right time. It's all about timing. Stevia is a "Fad" currently--- I don't mean it in a bad way either. I can only help Stevia First, because low/non-calorie sweeteners AREN'T GOING AWAY! They will just increase and stevia is stepping in as the new kid on the block---its being utilised in everything and GROWING. If STVF can come in as THE majority supplier of stevia for the US, we are ALL SET!!