At this time the only organic stevia farm is in China, and Stevia First intends on capitalizing on that growing market by being the first in the U.S. to grow organic stevia on an industrial scale. This might be a smart business plan considering the demand for organic foods continues to grow. In 2010 organic food and beverage sales hit $26.7 billion, while in 2011 organic food sales grew to $29.9 billion. Stevia First Corporation sees a built-in market and a consumer need for organically grown stevia.
The most interesting facet of Stevia First's business is its second prong, implementing an industrial size fermentation process to produce steviol and steviol glycosides.