Flitzer, I do agree that it IS tough to properly ascertain valuation when a company is so new---traditional financial markers are tough to gauge with a company like STVF. This is a speculative company and traditional valuations and methodology are tougher to observe. However, with that said, I think this company is entering the right business. Stevia is a tried and true product--a product which is steadily growing and has massive global appeal. And at current PPS, you really don't have much to lose to invest in a company tapping into this lucrative and blossoming industry.