... Since the FDA’s 2008 approval of stevia as a sweetener, stevia sales have grown rapidly. In 2008, stevia sales worldwide were approximately $21 million. Current estimates for worldwide sales range from $1-2 billion by 2014. Stevia-based Truvia is now the No. 2 branded sugar substitute in terms of sales, surpassing Equal and Sweet N’ Low, and is now second only to Splenda.
... The possible 2013 growing season initiation announcement should be a possibility that the author believes could be a share price mover if commercialization intent is announced.
...Additionally, the process would be under tighter controls as pertaining to consistency and would provide a more reliable and consistent end product with none of the variability now present due to varying plant cultivars, growing conditions, and extraction procedures.
The fermentation licensing news sent shares soaring over a 3-day period following the announcement with shares that were trading below $0.30 skyrocketing to the $0.75 range. The share price has now settled back down to earth in the upper $0.30 range.